Co-creation: Customer Integration in Social Media Based Product and Service Development

Value Co-Creation by Customer-to-Customer Communication: Social Media and Face-to-Face for Case of Airline Service Selection

One of the foundational of service science and of study of value-creation in service systems is service-dominant logic (S-D logic). S-D logic especially emphasizes the role of customers; that is, each customer is recognized as an active co-creator of knowledge and service value. Most studies on the value co-creation process have concentrated on the interaction between customers and providers. I...

From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation

The objective of this paper is to discuss the impact of social media on customer co-creation in the innovation process. Customer cocreation denotes an active, creative and social collaboration process between producers and customers (users), facilitated by a company, in the context of new product or service development. We propose a typology of co-creation activities in order to develop concept...

Product Development Decision Support System Customer-Based

Quality Function Deployment (QFD) has been traditionally used as a planning tool primarily for product development and quality improvement. In this context, many people have used QFD for making decisions on how to prioritize critical product areas from a customer perspective. However, it is the position of the author that the QFD process can be viewed as a decision support system that would enc...

Customer co-creation in service innovation: a matter of communication?

Examining the Use of Social Media in Customer Co-Creation: A Blog Mining Study

Social media have been used by some companies to support customer co-creation in recent years. However, few academic studies have been done to investigate the use of social media for customer co-creation. To understand the current state-of-theart and future trends about the use of social media for customer co-creation, we conducted a blog mining study to analyze relevant posts on blogs. This bl...